A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.

It’s no secret that consumers prefer videos over all other forms of advertising, so much that even Google now prioritizes pages with video content. Gone are the days of reading a company “About Us” page to learn more about a company’s values. Instead, customers search for companies that post engaging video content as the first-look view of who a company is and what they stand for.