f you’ve been using the internet anytime in the past five or so years, you have probably noticed the explosion of videos all over the web. From news articles to blogs to company websites, it seems like almost everyone is embedding videos on their websites now. Why?
It’s simple: search engine optimization, or SEO. SEO is what you need to do to increase your visibility on search engine pages. The better your SEO, the higher you will rank in search engine results, and the more traffic your website will get. However, in a world with a constant drip of content, employing efficient SEO tactics can feel tricky. How do you cut through the noise and tell your target audience: “Hey! I’m here and I’m exactly what you’re looking for!” Enter: videos.
Why Video is Appealing to Consumers and Businesses:
1) Concise
Videos are short, sweet, and to the point. They can deliver a whole page of content faster than the average person can read it, making them more appealing to those looking for quick solutions. This offer of an easy solution drives traffic to your site, increasing your click rate. Creating quality content also increases your chance to be backlinked by other sites, which is also great for traffic.
2) Engaging
Videos tend to be more engaging and memorable than written content. Many people can remember funny TV ads or amazing Superbowl commercials even years later, but they often won’t remember written content they interact with daily. Videos have a way of connecting to viewers and sticking in the mind, and this is great for advertising. In addition, videos encourage users to stay on your site longer, increasing your dwell rate while also potentially decreasing your bounce rate. It’s a win/win/win!
3) Flexible
Videos are perfect for on-the-go or quick viewing. They can also be watched easily from a mobile device, which is incredibly important since a large portion of online searching and browsing is now done from smartphones. This mobile accessibility is critical for growing businesses or brands.
Use Videos for SEO
Videos are the perfect medium for all people, incorporating visual and audio to create something that is desirable to all audiences. They are easy to consume, engaging, and mobile friendly. In addition,Google has been prioritizing sites with video content, meaning that a page without videos is immediately at an SEO disadvantage right out of the gate. To boost your business and drive traffic to your site, make sure your website has relevant, professional videos that are attractive to your target audience.
Looking to create some amazing videos for your website? Contact Anytime Picture! We have over ten years of videography experience and have worked with many major industries throughout the Cleveland, Ohio area. Build your brand, increase your website SEO, and create some outstanding content, all with Anytime. Call 216-250-7111 or email support@anytimepicture.com today!
